Référencement naturel : définition

[{"selector":"#anim-b6c6609d-b419-49e8-9e3b-6e023a2a77f8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e218e206-c6ff-4d31-9d06-6b07162069d3","keyframes":{"opacity":[0,1]},"delay":1200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16ed9655-b466-4a05-9f85-d6400ea1bf49","keyframes":{"transform":["translate3d(0px, 100.82918%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0844920-9189-49b9-ab0f-178ca4bf331d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ee235bb-9d1e-457f-b81a-4c5d9ba4e0ac","keyframes":{"transform":["translate3d(0px, -197.30312%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4a7dedf-cab6-4839-9563-119f4ab438d0","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2227d492-5d8a-428f-a7ac-efee3737aa6f","keyframes":{"opacity":[0,1]},"delay":1300,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Par Alexia Peytoureau

Une définition simple du référencement naturel

[{"selector":"#anim-52a4c85a-fe38-4a96-8bbd-ec4944158e1f","keyframes":{"opacity":[0,1]},"delay":1600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f329907-adbf-4a04-a01c-5d3e49f20628","keyframes":{"opacity":[0,1]},"delay":1600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-036c58bd-a8e9-457d-bcd2-88f19c2c5339","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f300367-c06f-4272-8b3b-9a296f59ac0d","keyframes":{"transform":["translate3d(-121.36364%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72b45179-ca2a-4310-a7e2-8d45b68cdb4a","keyframes":{"transform":["translate3d(-300.00017%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7156dd4-edf9-45ec-9002-9e00548e276a","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3043d30-29bb-48d1-9300-afa939a9996d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a9861071-34eb-40ed-85cc-6aea5d2d929a","keyframes":{"transform":["translate3d(-300.00017%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b2c63b8-a194-46c5-8cdb-a4f4bbb31357","keyframes":{"opacity":[0,1]},"delay":800,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9efafadf-679b-4b79-9bed-d8c27e29c4a7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":800,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ffa8ca97-af66-4699-98ee-a83ad697b10a","keyframes":{"transform":["translate3d(-291.66678%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e05937c8-ecb4-4dfe-a3cb-4afe54ea7c5a","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-185a283b-48bf-494b-ac7b-e7904021a5db","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5b6d8bb9-e6ad-4fd2-9fbe-680413d5efb7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Yellow Location Pin Aussi appelé SEO Yellow Location Pin Ce sont les techniques utilisées pour améliorer le positionnement d’un site internet sur Google Yellow Location Pin Un site internet bien optimisé se trouve sur la première page de Google , sur une requête donnée Tooltip Start

Le référencement payant ou SEA

[{"selector":"#anim-c0690084-7438-4f9f-877c-ebe57e12f2bd","keyframes":{"opacity":[0,1]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A NE PAS CONFONDRE AVEC Le référencement payant consiste à optimiser des campagnes publicitaires sur les moteurs de recherche. C'est efficace à court terme et un bon complément au SEO.

Une stratégie long terme

[{"selector":"#anim-78c1dd2b-437e-40fd-926a-03f1d5b15d5e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09ebeb94-fa90-4a42-a420-a17231e75a39","keyframes":{"transform":["translate3d(-125.80646%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b0f63f4-0ebc-458c-b045-08406ebaa09c","keyframes":{"opacity":[0,1]},"delay":800,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Les avantages du SEO Une technique pérenne qui améliore votre visibilité et permet de générer un trafic ciblé pour une meilleure conversion. Le référencement local est également avantageux pour les petites entreprises

La technique

[{"selector":"#anim-d87bcf8e-8688-404e-aa50-55877056d72c","keyframes":{"opacity":[0,1]},"delay":800,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Le premier pilier du référencement naturel : la technique. Votre site doit être solide techniquement : une bonne arborescence, un site responsive, un maillage interne qualitatif... Améliorez votre seo !

Le contenu

[{"selector":"#anim-209e1b59-a80f-40a4-8087-f3173b9d833d","keyframes":{"opacity":[0,1]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Le deuxième pilier du référencement naturel : le contenu. Ça passe d'abord par une bonne stratégie de mots-clés et un contenu de qualité, répondant au mieux aux questions des internautes. Améliorez votre seo !

La popularité

[{"selector":"#anim-1b3af9e4-dd5a-410f-9726-0ce003153737","keyframes":{"opacity":[0,1]},"delay":800,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Le dernier pilier du référencement naturel : la popularité. Votre site doit être populaire dans sa thématique. Pour ça, il faut mettre en place une stratégie de netlinking : des sites populaires dans votre thématique doivent faire des liens vers votre site. Améliorez votre seo !

Plus d'infos sur le référencement naturel en cliquant ici

[{"selector":"#anim-e5249539-9b04-4796-8a30-3831fb6b1709","keyframes":{"opacity":[0,1]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69795be3-e098-44db-a404-3f19a69f7fe5","keyframes":{"opacity":[0,1]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e92fe78-3cab-450b-bd9a-8590f2829625","keyframes":{"opacity":[0,1]},"delay":800,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Tooltip End